Week 2 Task & Entry

Task 1

Get photographs of at least 10 different type of MEDIA FORMS, and describe them. Make sure you note your references if you get the photographs from somewhere else.

1. Primitive Media

Smoke Signal

Primitive media bear the marks of the human touch.It reveal the aesthetic and subtle communicative possibilities of primitive media.The end of every medium should be to reveal the connect between the natural, the cultural and the spiritual elements of a community. Primitive media, unlike mainstream media, have no implicit or explicit agenda. Though graffiti are an unedited display of emotion, a wall journal can serve as a fine primitive medium to fulfill the creative aspirations of a community.

Reference: http://www.angelfire.com/nd/nirmaldasan/editorials/february2007.html

2. Printed Media

Newspaper

Print media is one of the oldest and basic forms of mass communication. It includes books, newspapers, weeklies, magazines, monthlies and other forms of printed journals.Print media has the advantage of making a longer impact on the minds of the reader, with more in-depth reporting and analysis.

Reference: http://download.nos.org/srsec335new/ch5.pdf

3. Digital Media

Browsers

Digital media is a form of electronic media where data are stored in digital which is opposed to analog form. It can refer to the technical aspect of storage and transmission (e.g. hard disk drives or computer networking) of information or to the "end product", such as digital video, augmented reality, digital signage, digital audio, or digital art .

Reference: http://en.wikipedia.org/wiki/Digital_media

4. Broadcast Media

Radio Station WTUL Studio

The sequencing of content in a broadcast is called a schedule. With all technological endeavors a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used. Television and radio programs are distributed through radio broadcasting over frequency bands such regulation includes determination of the width of the bands, range, licencing, types of receivers and transmitters used, and acceptable content.

Reference: http://en.wikipedia.org/wiki/Mass_media

5. Film Media

2012 Film

'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film also called filmstock, historically the primary medium for recording and displaying motion pictures. Many other terms exist—motion pictures or just pictures, the silver screen, photoplays, the cinema, picture shows, flicks—and commonlymovies

Reference: http://en.wikipedia.org/wiki/Mass_media

6. Art as Media

Garden Hand Sculpture

"Media art" refers to artworks that depend on a technological component to function. The term "media" applies to any communication device used to transmit and store information. By incorporating emerging technologies into their artworks, artists using new media are constantly redefining the traditional categories of art.

Reference: http://www.museevirtuel-virtualmuseum.ca/sgc-cms/expositions-exhibitions/arts_mediatiques-media_arts/art_mediatique-media_art-eng.php

7. Electronic Media

Camera

Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. The common equipment we use on a day to day basis to access Electronic Media is our television, radio, computer, cell phones and other devices transporting information to and from us by means of electronic involvement.

Reference: http://www.electronicmedia.co.za/

8. Written Media

Word

Written media offer access to readers whom you might not be able to address orally. It is a relatively inexpensive way to reach a large audience and also a permanent, indisputable record of what you've said — for both you and your audience. Written media give a chance to think your message through carefully and double-check it before you deliver it.

Reference: http://writingforresults.net/Acro_3/3_medium/2_writtn.pdf

9. Mobile Media

Mobile

The mobile media content includes over 8 billion dollars worth of mobile music such as ringing tones, tones, MP3 files, karaoke, music videos, music streaming services and others; over 5 billion dollars worth of mobile gaming; and various news, entertainment and advertising services. Similar to the internet, mobile is also an interactive media. Mobile is often called the 7th Mass Medium and either the fourth screen.

Reference: http://en.wikipedia.org/wiki/Mass_media

10. Outdoor Media

The Giant FedEx Box

Outdoor media is a form of mass media which comprises billboards, signs, placards placed inside and outside of commercial buildings or objects like shops or buses, flying billboards (signs in tow of airplanes), blimps, and skywriting. Many commercial advertisers use this form of mass media when advertising in sports stadiums. Tobacco and alcohol manufacturers used billboards and other outdoor media extensively.

Reference: http://en.wikipedia.org/wiki/Mass_media

Task 2
Write an essay of about 400 words:
Identify at least four social/cultural groups and what media you think they use. You can include photographs of you like.

A social or cultural group is a group of people who interact with one another and has the same characteristics and also sense of unity. In recent years, media is changing either for the better or worse. Today's technology has made media penetrating everyone's daily life especially generation Y. Imagine if there is no internet connection, televisions and radios around us, it would make our world scattered. All these media facilities are very important for us of what is going on around us. Therefore, different social group of people are using the different media facilities.

      Firstly, one of the social groups is office workers. Office workers are a group of people who has long working hour in the office. To achieve their daily task, media such as internet, computers and smart phone are widely used. Internet is commonly use for knowledge sharing and problem solving. Internet can be accessed via computers. Usually computers are used to entry business data, software development, real time scenario stimulation and others business related operation. Some company even has their own server for Web hosting or data storage purpose. Computers from a size of room have evolved into small and handy device named smart phone. Office worker use it to check mail, observe stock market or communication to provide rapid response to their customer.

      Secondly, other social groups that can be identified are the photographers or the videographers. Contrast to first social group mentioned above, this group of people usually work outdoor. Cameras and video cameras are the media they often used to present their ideas or creativity. To perfect their creation, computer is used to do some refinement. Once they have complete their product, normally they will send to their client via internet or postage. Some of this people prefer to get inspiration by putting an eye for other artist works via internet or art exhibition.

      Thirdly, the social groups are the drivers. They mostly interact with the media which are the Global Positioning System (GPS). The advance technology brings benefit to the drivers which that the drivers can use the GPS to reach their location without driving the wrong road. Sometimes, GPS will lead them to the shortest road and also help to avoid from traffic jams. The driver can save their time and petrol by using the GPS.

      Lastly, students also are one of the social groups. They use mobile phone and computer frequently. They communicate with their friends with a distance by using the mobile phone or computer. They message, call or webcam with each other to chit-chat or ask something. In new era, there have Facebook, Yahoo, WhatsApp and so on which are free of charge with internet connection. These media facilities help the student to save cost and enhance the relationship among them.

      In conclusion, there are many more social groups with using the different media in the part of daily life. Recently, media is keep changing day by day so that we must use wisely. We also gain a lot of benefit by using the advance media nowadays.